Partnerships create value in ways that don’t always show up as directly sourced revenue. A partner might build a critical integration, influence a deal, support adoption or contribute to a renewal, yet much of that impact can be difficult to capture internally.
Join Mark Raymond from Grove for a peer-led discussion to compare how partnership leaders are measuring, communicating and advocating for that broader impact. Mark brings years of hands-on experience building and managing partnerships across the composable ecosystem. He’s worked directly with agencies and technology partners on integrations, joint opportunities and long-term ecosystem relationships.
We’ll explore:
- Which metrics best capture partner impact beyond revenue?
- How do you get sales and leadership to recognize that value?
- How do you balance long-term investment with short-term revenue pressure?
- When should you keep investing in a partner that hasn’t sourced a deal?
Who is this for?
Partnership and ecosystem leaders at technology vendors and systems integrators (members).
Leadership Circles are intentionally small, private sessions designed for candid discussion.
