MACH X: Amsterdam - Member Day

Grab your badge and a coffee. Your badge carries a marker for what you're here to find – technology partnerships, delivery partnerships, go-to-market collaboration, AI and agentic strategy, or culture and people. You pick it at registration, and it does the icebreaking for you all afternoon.

Hosted by Jason Cottrell, MACH Alliance President and Founder & CEO, Orium with Malte Ubl, CTO of Vercel and outgoing MACH Alliance Board Member.

Before Malte steps down from the MACH Alliance Board, Jason gets the insider version of Vercel's shift from frontend hosting to agentic infrastructure: how the business model evolved, which bets paid off, what had to change internally, and what he'd do differently.

MACH Alliance President and Founder & CEO of Orium, Jason Cottrell, reflects on how MACH's vision for an open, composable agent ecosystem became measurable reality in 2026: 100+ members, 250,000+ practitioners, and 42 organizations earning Agent Ready recognition.

Partner Meetings. Use the event app to browse the attendee list and pre-book meetings before the event — the slot fits four 15 minute meetings comfortably. New to the Alliance? We'll help set yours up.

Working Group Roundtables. Sit down with one of the active working groups:

-Agent Enterprise Architecture

• Agent Adoption & Trust, or
• Certification & Trust.

Short updates, real discussions, and a clear way to get involved.

Jason Cottrell outlines the Alliance's priorities for the year ahead, followed by the announcement of the newly elected Executive Board member, chosen through this year's member election.