MACH Alliance at Shoptalk Europe 2025

MACH Alliance will be at Shoptalk Europe 2025

Following the tremendous success of our US Roadshow at Shoptalk Las Vegas this past March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 40+ member companies, we're back to do the same at Shoptalk Barcelona.

We'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect at Shoptalk Europe, and get ready to dive into the world of MACH.

🍹Generative AI Happy Hour: Join us for a happy hour on Tuesday June 3, from 5:30 PM to 6:30 PM in the MACH Meet-Up Lounge (C170) on the Expo floor. No registration needed, just drop in! Sponsored by AWS, EPAM, MACH Alliance, and Vercel.

🤝 Drop by the MACH Meet-Up Lounge (C170) anytime during Shoptalk. ➡️More info here!

No need to purchase separate tickets or register for our drinks reception or the MACH Meet Up Lounge — you just need a Shoptalk badge to access the space. If you’re already registered for Shoptalk, you’re all set to join us.