Leadership Circles: The Impact of Partnerships on Go-To-Market

Partnerships are playing an increasingly central role in go-to-market strategies, from co-selling and co-marketing to building full ecosystem plays. But how much impact are they really driving, and what does it take to make them work?

This Leadership Circle brings together leaders for a candid exchange on how partnerships are shaping go-to-market, where they’re delivering measurable value, and where challenges still remain.

Hosted by Tal Ofer, Senior Partnerships Director at Cloudinary, who will guide the discussion among peers.

Rather than presentations, this is a small, facilitated conversation where leaders can compare approaches, share lessons learned, and unpack the realities of building and scaling partnerships.

Together we’ll explore questions such as:

1. How are partnerships influencing your go-to-market strategy today?
2. What common mistakes do you see in partnerships?
3. What differentiates high-impact partnerships from those that stall?
4. How do you align internal teams around partner-led initiatives?
5. What challenges are you facing when trying to scale partnerships?
6. How do you measure success and attribute impact across partners?

We’ll also touch on two broader themes shaping partnership strategies today:

1. Balancing ecosystem growth with focus and strategic alignment
2. The evolving role of partnerships in driving revenue, not just awareness

If you’re working on go-to-market strategy, partnerships, or ecosystem development, this session offers a chance to exchange perspectives with peers navigating similar questions.