Leadership Circles: Channel Conflict, Attribution, and Trust in Partnerships

As partnerships scale, so does complexity.

Multiple partners in the same deal. Competing channels. Sales teams protecting ownership. Attribution that’s difficult to prove.

Most teams are navigating this in real time, often without clear answers.

In this roundtable, partnerships leaders will compare how they’re handling channel conflict, attribution, and co-selling dynamics in practice. Facilitated by Tal Ofer, Senior Partnerships Director at Cloudinary, this is a discussion-led session with no presentations, just an open exchange of what’s working, what’s not, and where things still break down.

We’ll focus on questions such as:

1. How are you handling attribution when multiple partners influence the same deal?
2. Where does channel conflict show up most, and how are you resolving it?
3. How do you structure co-selling without losing control or trust?
4. What actually builds trust between partners, and what breaks it?

Leadership Circles are intentionally small to allow for candid, peer-level discussion.

Register today!