Composable gives brands powerful tools to create content, but that content doesn’t stay
in one place. It spreads across brand sites, dealer sites, partner sites, microsites, and
old storage. Most teams can’t see what is actually live, so outdated logos, expired
rights, and unapproved claims stay up for months. Manual review can’t keep pace.
So how do you govern content you can’t see, without moving it into one system first?
Chris Castle , VP Solutions Consulting at Aprimo, shows you in a live demo of Aprimo
Content Portfolio Management (CPM) . Using Aprimo’s own website and DAM, he works
with real content, not a mock-up.
What you’ll see:
- CPM discovers pages and assets across the ecosystem with no migration
- Live content gets mapped back to the approved assets in your DAM
- AI agents (Librarian, Critic, Compliance) check that content against brand and
compliance policies
- Violations are ranked by severity on a prioritized risk dashboard
- Fixes can be triggered in your workflow systems
You’ll leave knowing:
- How to discover and govern content that lives outside your DAM or CMS, without
migrating it
- How AI agents flag brand and compliance issues, then rank them by severity
- Where governance usually breaks first, and which risks to fix before the rest
- The takeaway: you don’t have to migrate content to govern it. Start with the content you
can’t see, and focus on the risks that matter most.
Who should attend
Brand, marketing, and compliance teams managing content across many sites. Systems integrators and agencies who support them. Anyone exploring how agents can
govern content across the ecosystem.
