Agent Ecosystem Show & Tell: Building the Agentic Incentive Layer

In this session, Voucherify will share its broader agentic vision and how they’re building the incentive orchestration layer for modern commerce.

Rather than running static campaigns, Voucherify positions incentives as dynamic, rule-driven capabilities orchestrated across systems and journeys. This is a practical look at how incentive logic becomes agent-ready infrastructure within multi-vendor architectures, along with a brief perspective on UCP and opportunities for early testing.

What you’ll get from this session:

1. How Voucherify is evolving toward an agentic orchestration layer
2. How incentives can be exposed as structured services for AI agents
3. How external data can improve incentive optimization
4. How incentives can integrate into broader multi-agent commerce architectures
5. What they’re exploring next, and how you can get involved